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Before becoming Mercedez Benz A luxury car with history
28-10-2020 จิรภัทร เงาจุฑา
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Before becoming Mercedes-Benz, a luxurious car with history

If we mention the name of a luxurious European car in the heart of a car user, I am sure that more than a hundred must have the name of Benz. Because this German car brand has been with the history of the automotive world for more than a hundred years, there are always new car models developed, creating impressions for all car users. Now, let's look back at the history of Benz. What did it have to go through before becoming Benz, the car with the three-pointed star symbol until today?


History of Benz

When the first car in the world, which was a three-wheeled car called "Benz Patent Motor Car", was invented by Karl Benz after receiving a patent on January 29, 1886 with patent number DRP No. 37435. From then on, the automotive industry began to play a role in transportation and changed the way of life of people in that era. Both Karl Benz and Gottlieb Daimler are considered to be the founders of the automobile transportation system. Both invested in developing their own businesses. Benz founded Benz & Cie. in October 1883, while Daimler founded Daimler-Mortuer-Geselschaft (DMG) in November 1890. Each company tried to find a suitable trademark, until the turn of the 20th century, Daimler-Mortuer-Geselschaft (DMG) adopted the name "Mercedes" as its trademark on June 23, 1902. The origin of the Mercedes-Benz brand name comes from the name of Emil Jellinek's daughter, whose name means "elegance". Emil was an important customer of Daimler-Mortuer-Geselschaft (DMG), who played a major role in the distribution and marketing of Daimler's cars. In addition, Jellinek was an avid race car driver, who regularly used the pseudonym "Mercedes" as a racer. Until December 22, 1900, DMG sent the first car equipped with the latest 35 horsepower engine, which was a high-powered car with an engine installed at the front of the car and driven by the power of two rear wheels. It had a steel frame, headlights, a honeycomb radiator grille, and other modern elements. It was a masterpiece of that era. Jellinek took the car to compete in a speed race at the Nice track in March 1901. From that day on, Mercedes cars showed their excellence to everyone in every way and became more and more interesting to the public. In addition, the Mercedes 35 HP model was the first vehicle that was honored as the prototype of the first modern car in the world and made the Mercedes brand a legend in the history of automobiles as the world's first modern car brand. It also helped to inspire many new concept cars in the automotive industry. The origin of the three-pointed star logo that everyone knows and remembers until today came from Gottlieb Daimler who put the star on the roof of his house and wrote a letter to his wife that One day, this star would shine over his factory, a symbol of glory, which he presented to the DMG board of directors and was accepted, until it was registered as a trademark in the form of a three-pointed star in June 1909 and installed as a prominent emblem above the radiator grille of cars since 1910. After World War I, the car industry was in a downturn due to the economic depression. DMG and Benz & C therefore joined forces in marketing in 1924 to be able to compete and stand in that situation. However, both companies still used different trademarks until June 1926, when both companies merged under the name "Daimler-Benz AG" and designed a new trademark by using the distinctive features of the symbols of both companies, which are the three-pointed star surrounding the names Mercedes and Benz, with the Chaiyaphruek flower as a connector, making it the trademark "Mercedes-Benz", a symbol that conveys quality and safety that has a long history, until it became a common word that everyone around the world knows. Most recently, at the end of 2010, Mercedes-Benz changed its logo again to look more dimensional. To convey the commitment to being a leader who is ready to develop products and develop new technological innovations for the future automotive world sustainably, such as pioneering the electric car smart fortwo, B-Class F-cell and A-Class E-Cell, introducing V6 and V8 engines with BlueDIRECT technology, etc. Since the Mercedes-Benz logo is one of the most valuable assets of the brand in the world, we must try to maintain the value of this symbol that conveys leadership to truly represent the leadership of automotive technology. From the proud long history of the Mercedes-Benz three-pointed star logo, whether it is the success and reputation that come from the commitment to leadership (Ambition to lead) in the role of being a leader in innovation in the automotive industry that will reflect the Mercedes-Benz in 3 main aspects: Perfection, meaning quality production standards, including safety standards, which Mercedes-Benz has been committed to and has been a leader in the automotive industry for over 125 years, followed by fascination, meaning a unique style with a modern, sporty design that can increase the

More exciting and fascinating, such as the Mercedes-Benz 300 SL or the Gullwing Benz, which was voted as the “Sports Car of the Century”. Finally, Responsibility means sustainable responsibility in terms of production, including products, using appropriate technology and alternative energy by inventing sustainable environmental technology, BlueEFFICIENCY, which is an awareness of sustainable environmental conservation in order to step into the role of a future leader. It also includes finding new and appropriate innovations and taking good care of customers.


History of Benz in Thailand

During the reign of King Chulalongkorn, he was very interested in cars until in 1904, Prince Ratchaburi Direkrit went to Paris, France for treatment. He ordered a German company in Paris to assemble a Mercedes sedan, model 28 hp 4 cylinders, 35 horsepower engine, chassis number 2397 and engine number 4290, and brought the car to present to King Chulalongkorn. It was very pleasing to the King. This car was the first royal car in Thai history. Later, he realized that a single car was not enough for his intended use, as many members of the royal family and other members of the royal family were fond of cars. Therefore, he decided to buy another royal car and chose Mercedes-Benz again, imported directly from Germany. It was a red sedan, model year 1905, with a four-cylinder engine of 28 horsepower, and could reach a speed of 73 km per hour, which was considered very fast at that time. King Chulalongkorn named the car "Kaew Chakraphat".


Various Benz models available today

-Mercedes-Benz A Class
-Mercedes-Benz B Class
-Mercedes-Benz C Class
-Mercedes-Benz CL Class   
-Mercedes-Benz CLS Class
-Mercedes-Benz E Class
-Mercedes-Benz G Class     
-Mercedes-Benz GL Class   
-Mercedes-Benz GLC Class
-Mercedes-Benz GLE Class
-Mercedes-Benz GLK Class
-Mercedes-Benz GLS Class
-Mercedes -Benz M Class    
-Mercedes-Benz EQC
-Mercedes-Benz R Class     
-Mercedes-Benz S Class     
-Mercedes-Benz SL Class
-Mercedes-Benz SLS Class  
-Mercedes-AMG GT
-Mercedes-Benz SLC Class
-Mercedes-Benz SLK Class
-Mercedes-Benz SLR Class
-Mercedes-Benz Viano
-Mercedes-Benz V-Class
-Mercedes-Benz X-Class

And this is the history of Mercedez-Benz. Interesting, isn't it? It is truly a vehicle that drives people around the world. For anyone who wants to rent a luxury Benz, think of Exclusive. We have good quality Benz cars that are less than 5 years old. You can drive all over Thailand. Fill the tank with gas. There are both self-drive and chauffeur-driven cars. You can choose to rent daily or monthly. The starting price is only 7,490 baht per day. Importantly, it is easy to apply. It requires few documents and does not require a credit card.

- Compare 5 companies that provide Benz rental services in Bangkok

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