Comparing Benz and BMW, who is better?

When it comes to European luxury cars that everyone desires to own, we’re sure that Benz and BMW must be in your mind. Everyone knows that both Benz and BMW are German cars. Plus, both of them are considered the dream luxury cars of people around the world. And both brands have dominated the luxury car market in Thailand for a long time. If we look at the overall picture of the brands, without comparing model by model, most Thais tend to think that BMW is sportier, suitable for teenagers and the new generation, has a sleek, elegant and cool design. While Benz looks luxurious, classy, ​​suitable for adults, looks calm, stable, solid, dignified, looks like a gentleman. Some say it’s “old”. But nowadays, many people are starting to say that Benz doesn’t look old anymore. Some say that today, the images of the two brands have started to change. So, let’s compare them head-to-head to see what the differences are between Benz and BMW. Let’s take a look.

Comparison between Benz and BMW

Both of these German cars are also luxury cars, but I must say that we will not compare performance data such as power or suspension because these things depend on personal preferences and we can find them ourselves in the specifications of each car. But we will compare in terms of business, including sales, brand image, future direction and other things that will be presented.

Sales of Benz and BMW

Looking back to the past few years, Mercedes-Benz sales in Thailand are as follows:
2015 sold 12,776 units
2016 sold 11,844 units
2017 sold 14,484 units
2018 sold 15,785 units
Now let's look at BMW in Thailand:
2015 sold 10,048 units
2016 sold 7,923 units
2017 sold 11,030 units
2018 sold 12,036 units
In total, Mercedes-Benz sold 54,889 cars in Thailand over the past 4 years, while BMW sold 41,037 units. This means that in Thailand, the three-pointed star Benz brand has had better sales than the previous 25%, and it's not just the last 4 years that we're talking about. But the three-pointed star brand has been able to dominate sales of luxury cars in Thailand for 18 consecutive years. And not just in Thailand. Because from the latest global sales data from January - March 2019, Mercedes-Benz sold 560,873 cars worldwide, but BMW sold 519,307 cars worldwide, making BMW 41,566 cars behind, or 7.4%. From the sales figures mentioned, we can say that Mercedes-Benz has won in this arena both in Thailand and the world market.

Benz and BMW's online following

In today's world, the number of followers can also be an indicator of a brand's reputation. Let's take a look at the number of followers on social media of both brands.
Mercedes-Benz
Facebook 20 million followers
Instagram 21.7 million followers
Twitter 3.4 million followers
BMW
Facebook 20 million followers
Instagram 22.2 million followers
Twitter 2 million followers
From the above data, even though the numbers are not very different, Mercedes-Benz still has more followers, around 900,000 users, which is consistent with the sales figures. However, for car sales, online media is just something used to publicize news or provide information to customers. This is different from other businesses such as clothing and cosmetics, which can use websites as a source of sales. Although we cannot judge the value of a car brand from online media, we can understand that companies that use online media better will be able to reach the new generation more, which is a group of high school and university students who are not yet working age. This will be another important factor in making them decide which company to be a customer of when they have money ready to buy.

The future direction of Benz and BMW

There’s no denying that the trend of “electric vehicles” is currently very popular. And of course, both of Germany’s leading brands have plans for the future. Mercedes-Benz announced last May that it plans to continuously develop and produce both electric vehicles (BEV) and plug-in hybrids (PHEV) from now on. It plans to generate 50% of the brand’s total sales by 2030, or about 10 years from now. Half of Benz cars in the market will be electric vehicles. BMW is not to be outdone, and has also announced that it will be the leader in the electric vehicle market by 2025. BMW revealed that it will release 25 electric vehicles, both BEV and PHEV, in the market by 2023. The brand aims for EV sales to increase by an average of 30% every year from now on. It can be said that both brands have plans to market electric vehicles in advance, but BMW seems more serious and in a hurry. Which brand’s strategy will be more successful? We’ll have to keep an eye on it.

And this is the story of the comparison of the rivals Benz and BMW. Interesting, right? If you want to know which car is better, we have a service. Benz car rental and service BMW car rental Come for your friends to test drive before you actually buy. Both of our car models are of good quality, less than 5 years old, available for daily rental, monthly rental, and rental with a driver. Applying to rent a car is easy, no credit card required. Prices start at only 7,490 baht. After renting, you can drive all over Thailand. We fill the gas tank up, plus you get a jack and a spare tire for changing. If you want to test drive and compare Benz and BMW to see how they are different, please rent a car with our Exclusive.

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