Before becoming Enterprise Rent a Car, America's #1 car rental company

If we talk about the number 1 car rental company in America that has been around since 1957, I believe that there are very few people who know Enterprise rent a car. Because it has been in service for a long time, this company has been high-quality and reliable for a long time. But before this company became successful in the car rental service industry, what did it have to go through? Today we will look at the history of this company.

History of Enterprise rent a car

Enterprise Rent-A-Car is an American car rental company headquartered in Clayton, Missouri, United States, in Greater St. Louis. In addition to car rental, Enterprise also manages commercial fleet management, used car sales, and commercial truck leasing.

Enterprise Rent-A-Car was founded in St. Louis, Missouri in 1957 by Jack C. Taylor. It was originally known as "Executive Leasing Company." In 1969, Taylor renamed the company "Enterprise" after the aircraft carrier USS Enterprise, on which he served during World War II. In 2009, Enterprise became a subsidiary of Enterprise Holdings, Inc. following its acquisition in 2007 of Vanguard Automotive Group, the parent company of National Car Rental and Alamo Rent a Car. One of the company's accomplishments was its ranking at No. 21 on Forbes' 2008 list of America's Largest Private Companies.

Enterprise rent a car information

Enterprise Rent-A-Car is the largest rental car company in the United States with over 9,000 locations in the United States and 419 airports.

Enterprise Rent-A-Car's primary focus is to market local rental cars to consumers who need a replacement vehicle as a result of an accident, mechanical repair, theft, or who need a vehicle for a special occasion such as a short business trip or vacation. In the late 1990s, Enterprise Rent-A-Car began expanding its operations to include the airport market and currently serves airports in the United States, Canada, the United Kingdom, Spain, Germany, and Ireland. The company's first entry into Europe was in 1994.

Enterprise rents a variety of vehicles ranging from economy cars to exotic vehicles. It also rents commercial cargo vans, pickup trucks, and box trucks under the Enterprise Truck Rental brand.

As of 2005, Enterprise Rent-A-Car's customer service has been recognized seven times by J.D. Power and Associates as the most satisfied rental car company at or near airports. The company was named ninth on Business Week's 2007 Top 25 Customer Service.

In 2006, Business Week ranked Enterprise as one of the top 10 places to start a career. Although the company's salary for management trainees is the lowest on the list (an average of $34,000), "those who get it" get a chance to quickly manage a branch office with responsibility for generating profits. Certain requirements and qualifications must be met to be promoted to assistant managers, and many of these qualifications may be based on employee sales and success in the company's management training program. According to BusinessWeek's list of "Best Places to Start a Career," Enterprise ranked 15th. Within five years, successful managers may take on positions at the headquarters or become area managers responsible for multiple branches. The ERAC system generates revenue through "average car rates." Vehicles range from small vehicles reserved for insurance replacements, paid at an agreed-upon rate, to high-end luxury cars leased for more than three figures. The goal is to increase customer sales to vehicles with higher perceived value, even though the investment in the vehicle inventory is spread across all of the vehicles.

In addition to leasing vehicles, Enterprise also sells vehicles moved from its fleet at used car dealerships nationwide as Enterprise Car Sales.

5 Secrets That Turned Enterprise Rent a Car into America's #1 Car Rental Company

1. Set up as close to the community as possible.
Since the United States is a country with a large number of states, and within each state there are small towns that become communities, when people in that area want to rent a car, they must consider the closest place to home so that they can conveniently pick up and return the car, and after returning the car, they can immediately return to their home. The group that will likely benefit the most will be those living in the suburbs who really want to rent a car because they won’t have to travel into the city, plus Alamo, a small car rental company, has taken over the company, giving them a large network around the world.

2. Easy to book online
Of course, booking a car rental now, if you can book online, the convenience and word of mouth will be widely available at that time. Also, you can clearly tell the location, where to pick up and return the car, how, according to our convenience. And the car rental company itself will arrange the car according to your needs. It is also easy to use, suitable for customers of all ages, teenagers, working people, and the elderly, etc.

3. If you rent a car anywhere, there will be information on tourist attractions ready.
For those who travel anywhere, Enterprise Rent a Car will have travel information ready to serve us to make it your goal. Even if it is your first time going somewhere and you do not know anything, along with a GPS system to guide you to the right place, you will not get lost.

4. New cars but affordable prices
Even though Enterprise Rent a Car's car rentals are brand new from the showroom, the convenience and performance are very complete. There is no problem with the car breaking down along the way. Plus, the price is cheaper than other brands. Therefore, those who want to save money for traveling in other areas, this brand should definitely like this. The types of car rentals are divided into classes according to the customer's preferences.

5. There is a shuttle bus from the car rental center to pick you up if coming from the airport.
If we choose to pick up a car at the airport, the car rental location will be very close to the airport. And importantly, as mentioned above, there will be a shuttle bus with the brand of the car rental you rented to pick you up at the airport every 15 minutes to take you to the car rental office. There will be a car rental for you to choose from right there, without wasting time waiting.

And all of this is the history of the American car rental company Enterprise rent a car. Interesting, right? Anyway, if you want to rent a car in Thailand, please keep Exclusive and Ecocar car rental companies in mind.